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KFC Double Down Jacket

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Teaming up with KFC for their
Double Down launch to create a
limited influencer puffer jacket.

3D render mockup.

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The goal was to create a iconic logo
variant for KFC.

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First concepts were more branched out designs in different styles based on brand iconography and the campign itself. 

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Refinment with stitching taken into
account for the design on the
puffer jacket and simplfiyed colours.

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Final design resulting in a strong bold
design which would be easier to stitch and stand out as an exclusive design for influencers for the Double Down launch.

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Resulting in a limited time
only puffer jacket.

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