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KFC Double Down Jacket


Teaming up with KFC for their
Double Down launch to create a
limited influencer puffer jacket.
3D render mockup.

The goal was to create a iconic logo
variant for KFC.

First concepts were more branched out designs in different styles based on brand iconography and the campign itself.

Refinment with stitching taken into
account for the design on the
puffer jacket and simplfiyed colours.

Final design resulting in a strong bold
design which would be easier to stitch and stand out as an exclusive design for influencers for the Double Down launch.



Resulting in a limited time
only puffer jacket.
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