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Design • Illustration • Web • Print • P.O.S
3D Design & Animation • Motion • Social Video • Photography
Helping DiDi launch their complimentary Safety Kits for the Auckland rollout,
I developed a bespoke visual identity for the partition screens that moves away from utility and toward community pride. By weaving together iconic landmarks, local flora,
and traditional Māori and Polynesian patterns, the design serves as a premium,
landscape-oriented experience that elevates the ride for both driver and passenger.
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DiDi is one of the world’s leading mobility platforms, providing affordable and reliable rideshare services across 30+ cities in Australia and New Zealand. Their mission focuses on safety and community connection, often launching "Safety Kit" initiatives to support local drivers and enhance the passenger experience.
Sketching out concepts of the layout of the city and its key features.
Final design layout and partition design.Showcasing DiDi not just as a global app, but as a brand that deeply understands and invests in the local Auckland spirit.
Installation of partition screen Increases "peace of mind" by creating a warm,
artistic environment that feels premium and safe.
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