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Design • Illustration • Web • Print • P.O.S
3D Design & Animation • Motion • Social Video • Photography
KFC Double Down Jacket
Teaming up with KFC for their Double Down launch to creating an exclusive,
high impact streetwear piece for influencers to
mark the legendary return of the KFC Double Down.
Translating intricate brand iconography into a bold, iconic logo variant that retains KFC's high energy identity but remains optimized for physical embroidery and fabric stitching.
Refining the branched concepts into a simplified, powerhouse graphic that pops on a physical garment and stands out on social feeds.
The resulting limited run puffer jacket stood out as a bold, premium piece of street culture that drove massive organic engagement during the Double Down launch.
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