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Les Mills is a global fitness company founded in Auckland,
New Zealand, in 1968 by four-time Olympian Les Mills.

Spearheaded the design and formatting of 38 distinct fitness programs, adapting assets into 11 optimized outputs across mobile, tablet, and desktop viewports for both video and static digital displays.

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Maintaining the distinct visual DNA of individual sub-brands gritty,
high-intensity aesthetic of GRIT, the sleek energy of RPM/SPRINT,
and the fluid, serene styling of BODYBALANCE/BODYFLOW).

Standardized typography, color grading, and graphic overlays to ensure that whether a user was looking at static promotional banners or dynamic video thumbnails, the experience felt premium and cohesive.

Balanced UI/UX constraints for both dynamic video displays (ensuring safe zones, legibility at scale, and motion compatibility) and static digital displays (maximizing visual punch and immediate clarity).

BARRE

  • Virtual_Q419_BARRE9_

BODYBALANCE

  • Virtual_Q419_BODYBALANCE87_

  • Virtual_Q419_BODYBALANCE87_45mins_

  • Virtual_Q419_BODYBALANCE87_ExpressFlexibility_

  • Virtual_Q419_BODYBALANCE87_ExpressStrength_

  • Virtual_Q419_BODYBALANCE87_Flexibility_

  • Virtual_Q419_BODYBALANCE87_Strength_

  • Virtual_Q419_BODYBALANCE87_Yoga_

BODYCOMBAT

  • Virtual_Q419_BODYCOMBAT82_30mins_

  • Virtual_Q419_BODYCOMBAT82_45mins_

  • Virtual_Q419_BODYCOMBAT82_55mins_

BODYFLOW

  • Virtual_Q319_BODYFLOW86_

  • Virtual_Q419_BODYFLOW87_

  • Virtual_Q419_BODYFLOW87_45mins_

  • Virtual_Q419_BODYFLOW87_ExpressFlexibility_

  • Virtual_Q419_BODYFLOW87_ExpressStrength_

  • Virtual_Q419_BODYFLOW87_Flexibility_

  • Virtual_Q419_BODYFLOW87_Strength_

  • Virtual_Q419_BODYFLOW87_Yoga_

Virtual_Q419_BODYFLOW87_11.jpg
Virtual_Q419_GRITStrength31_11.jpg
Virtual_Q419_SHBAM38_45mins_11.jpg

BODYPUMP

  • Virtual_Q419_BODYPUMP111_45mins_

  • Virtual_Q419_BODYPUMP112_30mins_

  • Virtual_Q419_BODYPUMP112_55mins_

  • Virtual_Q419_BODYPUMP112_Arms_

  • Virtual_Q419_BODYPUMP112_LowerBody_

  • Virtual_Q419_BODYPUMP112_UpperBody_

CXWORX

  • Virtual_Q419_CXWORX37_

  • Virtual_Q419_CXWORX37_AbBlast_

  • Virtual_Q419_CXWORX37_Core_

GRIT

  • Virtual_Q419_GRITAthletic31_

  • Virtual_Q419_GRITCardio31_

  • Virtual_Q419_GRITStrength31_

RPM

  • Virtual_Q419_RPM85_30mins_

  • Virtual_Q419_RPM85_50mins_

SH'BAM

  • Virtual_Q419_SHBAM38_30mins_

  • Virtual_Q419_SHBAM38_45mins_

SPRINT

  • Virtual_Q419_SPRINT18_

THE TRIP

  • Virtual_Q419_THETRIPLive19_

  • Virtual_Q419_THETRIPVirtual19_

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